YouTube announces $ 100M fund for top YouTube Shorts creators over 2021-2022
YouTube offers its TikTok competition, YouTube Shorts, a cash injection to help it compete better with its competitors. The company today unveiled the YouTube Shorts Fund, a $ 100 million fund that will pay YouTube Shorts creators for their most popular and engaging content between 2021 and 2022.
The creators are unable to apply for a fund to help with content production, however. Instead, YouTube will reach out to the creators each month their videos go through certain stages to reward them with their contributions.
The company expects to release "thousands" of creators every month, it said. And these creators don't need to be part of the YouTube Partner Program to qualify - anyone deserves to be rewarded for creating original YouTube Shorts content.
Instead, YouTube has said more details about payments and qualifications will be available next to the launch of the fund, which is expected sometime in the next few months. He also revealed that he has paid more than the creators, artists and media companies in the last three years, and he hopes that this new fund will help him build a long-term model of making Shorts on YouTube going forward.
YouTube is not the only platform to take the TikTok threat by making money into trouble.
Snapchat was paying $ 1 million a day to creators for their best videos on Spotlight, which is its Clone of TikTok, which grants several billion to the show. Facebook-owned Instagram, in turn, has donated a generous amount to TikTok's top stars to use its new service, Reels, WSJ reported last year.
Despite the magnitude of these efforts, the TikTok Creators Fund itself is a competitive force. It has announced that its fund will grow to more than $ 1 billion in the U.S. In the next three years and we will be more than double that worldwide.
This March, it added another requirement to fund funding, including at least 100K views over the past 30 days - a signal that it is setting even more barrier, due to its current success.
In line with the Shorts Fund of YouTube, the company is also aware that it is expanding its Shorts player feature in more places on YouTube to help viewers find this short-form video content, begin exploring Shorts ads and release a new "remix audio" feature for them all Shorts creators.
This controversial feature allows Shorts creators to sample sounds from other YouTube videos that they will use in their Shorts, instead of using song clips or actual audio. Some YouTube creators are surprised to find that this feature is automatically selected - meaning their content can be used in YouTube Shorts without taking the time to turn off this setting or remove their video from YouTube.
Since its launch, YouTube has also released some short features, including caption support, recording capabilities of up to 60 seconds with Shorts camera, the ability to add clips from your phone's gallery to Shorts camera recording and the ability to use basic filters to color in appropriate videos . YouTube says more results will come in the future.
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